I stumbled upon this vintage boutique whilst visiting Norwich last weekend.. and if you are remotely in the area, you must pop in!!! It is absolutely wonderful..I could have spent hours in there!

Prim Vintage Fashion is wonderfully decorated to get you in the mood…eye-popping colours, glittered floorboards, bare brick walls and a gold mirrored 50’s cocktail bar! It houses a stunning and ever changing selection of original vintage clothing and accessories from the 1930’s through to the 1980’s! For the ladies there are vintage dresses galore, bags, shoes, boots, belts, costume jewellery, tee-shirts, knitwear, prom dresses and much more….and for the men there is a 70’s style basement den packed full of knitwear, sportswear, printed tee-shirts, shirts, skinny ties, braces, belts and more. With a shag-pile rug, swivel chair, 70’s lamp and vintage Playboy magazines to browse through, any man will be at home!

As their website says…“totally unique and always on trend, vintage clothing is ethical, easy on the environment and affordable, Prim Vintage Fashion will surely make you the best dressed person in town!”.. so please do make a visit if you can! You can find Prim at 14 St Benedicts Street, Norwich, Norfolk, NR2 4AG, with opening hours from Monday to Saturday, 10 till 6pm.